Privacy Policy

Last updated: 2026-08-13

Effective: 2026-08-13

This is the privacy policy for loadmend.com, the home of Loadmend’s writing on Loadmend. It explains what is collected, why, and how to change it.

Uses and Purposes

Purposes: operating loadmend.com; measuring which of our guides, comparisons and reference pages draw readers; sending the newsletter to subscribers; and supporting advertising where it is displayed.

Tracking Technologies

How cookies are used here, and how to turn them off, is set out in the Cookie Policy.
Where advertising is served, third-party vendors including Google may use cookies to serve ads based on your prior visits to this and other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the internet. You may opt out of personalised advertising by visiting Google Ads Settings, or opt out of a third-party vendor’s use of cookies for personalised advertising at www.aboutads.info.

What You Can Ask For

Subject to your location, you may request access to your data, its correction or deletion, a portable copy, or restriction of its use, and you may opt out of sale or sharing for advertising. These entitlements flow from the UK/EU GDPR and from US state law including the CCPA/CPRA. Global Privacy Control signals are respected automatically. See our State Privacy Notice and Do Not Sell or Share.

How Long, and How Protected

Storage is time-limited and purpose-limited. Subscriber and comment data goes when you withdraw it; analytics data expires on schedule. The site is served over HTTPS, access to what we hold is restricted, and safeguards are kept proportionate to the data involved. No safeguard is perfect.

The Information Involved

Information reaches us in two ways. Automatically, through server logs and any analytics tool in use — IP address, device, browser, referrer, and which of our guides, comparisons and reference pages were opened. Directly, through anything you fill in: a newsletter box, a comment form, or an email.

Because this site covers Loadmend, one point deserves its own sentence — we ask readers not to send us sensitive personal details, and we delete rather than retain anything of that kind that reaches us unprompted.

Signing Up for Email

Subscribing takes two steps: you submit an address, then confirm it from that address. All email includes an unsubscribe link and a postal address as required, and the list is never sold, rented, or shared for others’ marketing.

Children and Young People

Our audience is adult. We do not target children under 13 — under 16 in jurisdictions that set the higher bar — and we do not knowingly collect their personal information. If such data is identified, it is removed.

Who Receives Data

Running a site of this kind involves outside providers. Hosting and content delivery, analytics (we may use a provider such as Google Analytics), an email platform if you subscribe, and any advertising network we work with. Where these act on their own account rather than ours — as independent controllers rather than processors acting on our instruction — their own privacy policies apply alongside this one.

Reaching Us

The address for privacy questions and data requests is hello@loadmend.com.